Anderson & Partners (hereinafter referred to as “Anderson & Partners” or “us” or “we” or “our”) is committed to preserving the privacy of all of its customers and visitors to its website at www.penstripe.co.uk (the “Website”).
- Information About Us
Anderson & Partners is a limited partnership, registered in England and Wales with Registration Number LP010830, with its registered office at Adwalton House, Bruntcliffe Avenue, Leeds, LS27 0LL. Please see the “Contact Us” page on the Website for full contact details.
Anderson & Partners is included in the Information Commissioner’s Register of Data Controllers, with registration number: Z1985229.
- Collection of Information
If you complete an Application Form or order goods and/or services from Anderson & Partners, we will collect information from and about you.
Anderson & Partners may also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
- Use of Information by Anderson & Partners
If you complete an Application Form, the information you provide will be used by Anderson & Partners to verify your identity, to process the relevant Application Form and to process (including processing payment for) any orders for goods and/or services received. We may also use the information provided to carry out credit reference searches (details of which are set out in section 4 below).
If Anderson & Partners approves your Credit Account Application and opens a credit Account for you, Anderson & Partners will use the information provided to administer your Account and process any orders received.
Information will be stored in our computer database and this, together with other information provided by you (and this information may be supplemented by information we received from third parties), may be used by us for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the goods and/or services we offer and to enable us to provide you and other customer with relevant information through our marketing programme.
Unless you have expressly asked us not to do so, Anderson & Partners may use information provided for marketing purposes, to undertake marketing analysis and to make general improvements to the Website and Anderson & Partners’ products and services. We may also use your information to make decisions about you using computerised technology, for example, automatically selecting products or services that we think will interest you from the information we hold. We may keep you informed of such products or and services (including special offers, discounts, and so on) by email, post or telephone.
See section 7 below about your rights to request that your information not be used for marketing purposes or to obtain a copy of the information held.
- Credit Reference Searches
If you complete an Application Form and/or place an order with Anderson & Partners, we may make enquiries (and share information) with credit reference agencies, and any other third parties we deem necessary. When a search is made with a credit reference agency they may provide both public information (including information from the electoral register and in relation to County Court judgments) and shared credit and fraud prevention information and a footprint may be placed on your credit file by them, which may be seen by other companies and lenders. Anderson & Partners makes such enquiries, and shares information with credit reference agencies and other third parties, to verify the identity of you and/or any representatives that purport to act on your behalf, to assess an Application Form, to monitor and manage your Account (if any) and for the purposes of debt collection, tracing and fraud prevention.
- Disclosure of information by Anderson & Partners to third parties
Anderson & Partners may share your information with credit reference agencies and other third parties (as described at section 4 above). In order to protect you and our other customers, and us, from fraud and/or theft, we may pass on information that we obtain from making identity and/or credit checks and other information in our customer records, including how you conduct your account, to other companies, other retailers and to financial and other organisations (including law enforcement agencies) involved in fraud prevention and detection to use in the same way.
Anderson & Partners may also share your information with any associated organisations or business partners of Anderson & Partners so that any information or products you have requested can be provided and for administrative purposes and/or marketing purposes.
Anderson & Partners may also share your information with any organisation which buys or is interested in buying our business or assets or to whom Anderson & Partners transfers its agreement with you and in the course of any negotiations, which may or may not lead to such a transfer or sale.
Anderson & Partners may allow third party providers and contractors who supply goods or services to Anderson & Partners or who process information on behalf of Anderson & Partners incidental access to your information. In such circumstances, Anderson & Partners will endeavour to ensure that such third parties keep your information secure and do not use it for their own purposes.
Anderson & Partners will disclose any information provided if required to do so by law (such disclosure may be to enforcement authorities or to a third party in the context of actual or threatened legal proceedings) to the extent so required. Unless permitted or required to do so by law, Anderson & Partners will not otherwise share, sell or distribute any of the information provided to us by you without your consent.
We use the following categories of cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website and to enable you to access certain services on the Website. They include, for example, cookies that enable you to log into secure areas of our website.
- Analytical/performance cookies. These cookies collect anonymous information on pages visited and allow us to recognise and count the number of visitors and to see how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These cookies are used to recognise you when you return to the Website to improve your use of the Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
The above cookies also fall into 2 categories – session or persistent. Session cookies expire at the end of your browsing session (when you leave the Website) and persistent cookies expire at a specified time in the future.
You can find more information about the categories and types of individual cookies we use and the purposes for which we use them in the table below:
|_utma||2||Identifies unique visitors anonymously and used to analyse the number of visitors who come back to the Website on subsequent occasions.||Persistent (expires 2 years after the last visit to the Website)|
|_utmb||2||Used to analyse which pages a visitor looks at during their visit to the Website. Used to analyse how useful internal links are, and how popular individual pages are.||Persistent (expires 30 minutes after the last activity on the Website)|
|_utmc||2||Used to analyse which pages a visitor looks at during their visit to the Website. Used to analyse how useful internal links are, and how popular individual pages are.||Session (expires as soon as user navigates away from the Website or closes browser)|
|_utmv||2||Used to analyse which pages a visitor looks at during their visit to the Website. Used to analyse how useful internal links are, and how popular individual pages are.||Persistent (expires 30 minutes after the last activity on the Website)|
|_utmz||2||Stores information about the referral route (how a visitor ended up on the Website) and is used to analyse effectiveness of keyword campaigns.||Persistent (expires 6 months after the last visit to the Website)|
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Website.
Force24 Cookies and Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either your website or your Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
- Your Rights
You have the right to see any of the information Anderson & Partners holds about you on payment of a statutory fee (currently £10.00). You also have the right to correct any errors in the information Anderson & Partners holds about you; please inform Anderson & Partners of any changes you would like to be made to your details so that we can keep our records accurate and up to date.
You have the right to opt out of receiving any marketing material from Anderson & Partners or any third party at any time by sending a written request to us.
- Further Information
If you have any queries about the information held by Anderson & Partners about you or would like to exercise the rights set out above at section 7, please contact us via www.penstripe.co.uk